I don't know about you, but The Economist has always struck me as a very "serious" magazine, so I was rather surprised to see an Economist Article on South Korea and its popularity worldwide :) It was interesting reading, so am sharing the link below:
Hallyu, Yeah!
A “Korean wave” washes warmly over Asia
Jan 2010
http://www.economist.com/node/15385735
Sorry for not posting the article here, but I can't remember what the copyright rules for such things are!
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